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WORLD NEWS: Swissair hit by new revelations Financial Times ; 23-Aug-1999 Swissair, which last year suffered the worst crash in its history, has been hit by revelations that a senior official bought shares in Interactive Flight Technologies, a small US company which stood to benefit substantially from Swissair's decision to equip its long-haul fleet with a controversial in-flight gambling and entertainment system. In 1996, Swissair became the first big airline to order IFT's in-flight entertainment system for passengers to win up to Dollars 3,500 (œ2,160) by gambling via an inter-active video screen. The Dollars 80m order was a coup for IFT, a small loss-making company with a market capitalization of less than Dollars 50m. Karl Laasner, the Swissair official in charge of the project, bought 2,700 IFT shares for just under Dollars 30,000 at the end of April 1996 - shortly before IFT issued a press release announcing its deal with Swissair. Over the next few months IFT's market capitalisation more than doubled to Dollars 120m amid speculation that Australia's Qantas would follow Swissair's lead and install IFT's in-flight entertainment system on its 48 long-haul jets. (my comment: they didn’t because they used too much power) Swissair confirmed Mr Laasner's share transactions, which were disclosed last week in Facts, a Swiss news magazine. The airline conducted an internal investigation and found that Mr Laasner had not broken any internal rules. Mr Laasner, who has been with the company for 38 years, told Swissair that he bought the shares because he was convinced about the product and not for any speculative reasons. IFT's entertainment system has proved a public relations disaster for Swissair and Mr Laasner's share dealings will add to the company's embarrassment as it attempts to improve its image after last year's crash off the Canadian coast, in which 229 people lost their lives. The cause of the accident remains unknown and Swissair has said there is no evidence linking IFT's in-flight entertainment system to the loss of the aircraft. However, there has been media speculation that a fire could have started in wiring related to the powerful, computer-driven in-flight entertainment system. Tim van Beveren, a freelance aviation journalist who is about to publish a book about last year's crash, says that the speed with which Swissair's novel in-flight entertainment system was approved and installed was much faster than normal for such prototypes. Of the first 80,000 passengers exposed to the new system, only 50 gambled to the Dollars 200 limit. IFT's financial problems mounted as other airlines cancelled plans to order the system. In 1997, IFT reported a loss of Dollars 51m. Last October, following the crash of flight SR111, Swissair switched off the IFT entertainment system on all its aircraft as a "precautionary move" and the Swiss civil aviation authority withdrew the system's certification. | |||
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